How It Works
Breathable Outer Layer
Promotes airflow to reduce spoilage.
Waterproof Inner Lining
Leakproof and oil-repellent.
Ethylene Absorber
Slows ripening, keeps food fresh longer.
Our Products
StayFresh Pouch – Small
(Dimensions: 12x10 cm)
StayFresh Pouch – Medium
(Dimensions: 13x15 cm)
StayFresh Pouch – Large
(Dimensions: 15x20 cm)
StayFresh Combo Pack
Small, Medium, Large Pouch + 3 Ethylene Sachets
Zeolite Sachets
(Pack of 3)
Key Benefits
Pricing Strategy
| Product | Price |
|---|---|
| 1. StayFresh Pouch (Small, Dimensions: 12x10 cm) | ₹409 |
| 2. StayFresh Pouch (Medium, Dimensions: 13x15 cm) | ₹519 |
| 3. StayFresh Pouch (Large, Dimensions: 15x20 cm) | ₹639 |
| 4. Combo of 3 StayFresh Pouch (Small, Medium, Large + 3 ethylene sachets) | ₹1499 |
| 5. Zeolite Sachets (pack of 3) | ₹45 |
Strategy Highlights
- Value-Based Pricing: Prices are set based on the value offered – extended shelf life, freshness, and food waste reduction.
- Healthy Profit Margins: Ensures business sustainability with a 44% gross margin and 15% net margin, even with promotions.
- Scalable: Pricing allows room for bulk or B2B deals while retaining profitability.
Loyalty & Referral Programs
Goal:
Retain customers and expand reach organically.
Tactics:
- Give 10% off on repeat purchases or upgrades.
- Send free ethylene sachets (pack of 2 worth ₹30).
CSR & NGO Collaborations
Goal:
Align brand with social responsibility and gain grassroots exposure.
Tactics:
- Collaborate with NGOs working on food security, zero hunger, or waste reduction.
- Donate a portion of sales to food-related causes and promote this in marketing.
Frequently Asked Questions
What is the StayFresh Pouch?
The StayFresh Pouch is an innovative, eco-friendly food storage bag designed to extend the freshness of fruits and vegetables, reducing both food and plastic waste.
How does it keep food fresh?
It uses a three-layer system: a breathable cotton outer layer for airflow, a waterproof inner lining to prevent leaks, and a special sachet that absorbs ethylene gas—the natural hormone that causes ripening.
Is it reusable and washable?
Absolutely! The pouch is designed for long-term use. Simply hand wash it with mild soap and let it air dry. Remember to remove the ethylene absorber sachet before washing.
Can I replace the absorber?
Yes, the ethylene absorber sachets are replaceable. We recommend replacing them every 2-3 months for optimal performance. You can buy replacement packs directly from our store.
Is it safe for storing food?
Yes, all materials used in the StayFresh Pouch are 100% food-safe, non-toxic, and BPA-free, ensuring your food stays healthy and safe for consumption.
Our Team
Heer Nathvani
+91 63552 07097
heernathwani07@gmail.com
Devershi Parmar
+91 96628 63170
devarshiparmar008@gmail.com
Dhanshree Khanpara
+91 98981 39239
dhanshree.patel2789@gmail.com
Gargi Sorathiya
+91 98242 86667
esorathiya76@gmail.com
Heer Kakadiya
+91 99099 97939
heerkakadiya25@gmail.com
Swara Aghera
+91 98246 44511
swaraaghera@gmail.com
Jia Rajani
+91 92742 77440
rajanijia@gmail.com
About Us
A Purpose-Driven Project
Prime Preserve is a student-led innovation born out of the Entrepreneurial Endeavour Program (EEP) 2025–26, created with a shared vision to protect what matters — our food, our planet, and our future. Founded by Heer Kakadiya, Heer Nathwani, Gargi Sorathiya, Jia Rajani, Swara Aghera, Devarshi Parmar, and Dhanshree Khanpara, this initiative is more than just a project — it's a purpose-driven solution to reduce plastic use, preserve food naturally, and promote eco-conscious living. By offering a sustainable alternative through our StayFresh Pouch, we aim to serve society by minimizing waste, supporting local materials, and inspiring responsible consumption. At Prime Preserve, we believe in simple choices that make a lasting impact — for the environment and for generations to come.
Get In Touch
- 📧 preserveprime@gmail.com
- 📞 +91 6355 207 097
- 📸 Instagram: @primepreserve
Follow Us on Instagram
@primepreserve
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